Logo (Freehand): Graduate Project

A logo should transcend language barriers and connect the consumer with certain aesthetic preferences. This redesigned logo clearly expresses the distinctive nature of style and elegance that this southern united states department store was trying to exude.

I redesigned the existing Parisian logo and created a complete identity system from letterhead to store signage and truck design.

See the logo prior to my redesign.

See extendedprint applications of the logo